We think typography is black and white. Typography is really white, it's not even black. lt is the space between the blacks that really makes it. ln a sense it's like music, it's not the notes, it's the space you put between the notes that makes the music. - Massimo Vignelli

I've actually been excited about Helvetica since years ago, but it turns out to be less exciting than Objectified, the second film of the documentary trilogy by Gary Hustwit. I've been interested in typography and graphic design since I was in school, but there's nothing new that really inspired from the movie, it almost even bored me.
However, I like what Massimo Vignelli stated in the movie that "The life of a designer is a life of fight: fight against the ugliness". Even if it's ubiquitous and boring and predictable, it's still better for people, that aren't designers, to use Helvetica, like everyone did on the 60s in United States, rather than messing around with ugly typeface.
ps. why you should write your essays in Baskerville typeface. (via his tweet)






