furniture factory


Lucas Maassen has employed his 3 sons, Thijme (9), Julian (7) and Maris (7). His Sons are responsible for the paint job of the furniture which is build in the factory. They get paid 1 Euro for every piece of furniture they paint. As agreed by the contract they signed.

Due to Dutch child labour laws it is only possible for Thijme, Julian and Maris to work for 3 hours a week. As a result of this the production speed has became a crucial factor in the process. Time limitations are set, they contribute to the typical LM&S aesthetics.


Now seriously. HOW awesome is this? The idea. The execution. The video. The stills. Totally the most brilliant thing you can come up with having three boys in the house.